During my 7 years as the marketing and sales manager of this company in North America I designed all the printed materials for North America and wrote all the text and articles, as well as managing the U.S. Corp, marketing, PR, Sales, Purchasing and Project management.
Marketing and graphic design
When I came to the U.S. in 2004, the company, brand and product were basically unknown in North America, so I spent a few years doing market research, visiting trade shows, speaking at trade events and meeting with potential clients, until we landed our first U.S. project for a beverage distributor. Because all our marketing materials were in Dutch I translated them and designed my own version that fit the North American market better. I also designed, created and manned our trade show booths for shows in Chicago’s McCormick Place, Las Vegas, Orlando, Dallas, Cleveland, Atlanta and Phoenix. Prior to every event I always made a point to design and publish an ad in the relevant trade magazines, with whom I had built a relationship too.
I also designed and redesigned our company website with a range of different web design programs.
Dynamic Logistic Systems USA Inc.
When you grab a product from the shelf at a grocery store it has normally made it there via a distribution center, where many case pickers grab each box of products by hand and load it on a truck…. but not if the distribution centers is equipped with the Order Release Module by Dynamic Logistic Systems from The Netherlands. This innovative product does the picking in the warehouse automatically at high speed and without human error.