Design for craft beers & beverages

I love beer and liquor labels, and particularly those of microbrews. Their design fits my style, which leans heavy on the art and illustration, but requires graphic design skills too, as well as the ability to understand and work with some of the regulations for alcohol labeling.

Designing beverage labels requires not only a wide range of artistic and design skills to come up with something eye catching and unique that conveys your brand, targets the right audience and marketing goals, but it’s also regulated by the Alcohol and Tobacco Tax & Trade Bureau (TTB). Yes, it’s all that text on the bottle that you’ve always ignored.

red-hen-ale-highAs your designer I understand and know these regulations, so we can keep those in mind during the design process, thereby not only avoiding a complete re-design, but also keeping the approval process as short as possible.

Getting a label approved by the TTB can take a long time (as I write 35 days) and therefore it’s wise to start the design process as soon as or even during the branding of your new beverage, so you can launch when you plan it and not have to wait for government consent of your label.

Other than that the cool thing about beverage labels is that the sky is the limit, we can design using anything from airbrush work like the Red Hen Ale and the Boston Lager designs to using pen & ink, water colors, full digital design, typography. I will listen to your ideas, throw in a few of my own and we’ll make something exciting, because let’s face it, we’ve all picked up a bottle at the liquor store without knowing what it tasted like, but because it just looked cool.

My experience with the beverage industry goes further back than just in designing labels. As a marketing and sales manager my main clients were the two largest soft drink companies in the U.S. I was a member of the NBWA and attended several events of the American Beverage association.

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